WHAT IS IGNITE? Glad you asked... watch this quick video to learn more:
On the same day that Keller Williams announced it was the largest real estate franchise by agent count in the world, Training Magazine named the company the world’s #1 training organization across all industries. At a Feb. 9 awards ceremony in Atlanta to honor the Training 125, Keller Williams was recognized for the growth, productivity and profitability gains resulting from its world-class education and training programs.
“Training fuels all of our success,” said KW MAPS Coaching CEO Dianna Kokoszka.
Providing education to associates is a core belief of Keller Williams that drives the success of the company and its associates. Last year, the company set a goal to increase agent count by 14 percent. It finished 2014 with an 18 percent increase to more than 112,000 associates. The company’s agents also increased their sales by 17 percent to $185 billion, which resulted in a 16 percent increase in commissions earned.
To ensure that the most effective models and systems are included in training materials, Keller Williams constantly renews its training programs. Information compiled from the proven models and systems of top agents and leaders in the field are incorporated into training programs.
“Because of our focus on training, we attract more new agents than any other real estate franchise,” President John Davis said. “As a commissioned-based industry, our challenge is to guide thousands of new associates through our training programs so they can get into production quickly and build their businesses. This creates more opportunities for them and more opportunities for their families.”
Through “market of the moment” training, associates are empowered to establish themselves as the expert in their local markets. Keller Williams offers training programs and courses to associates at all levels in their careers. Whether an associate is new to the real estate industry or leading a high-producing team, the wide selection of courses allows associates to select the training and coaching that will help them grow in their personal and professional lives.
“Our associates are the driving force behind the programming and training we produce,” CEO Chris Heller said. “We’re in business with agents who independently devote two to three weeks each year to participating in extensive training to build more productive and profitable businesses.”
Training Magazine highlights the Top 5 honorees in its January-February 2015 issue and applauded Keller Williams for several programs and initiatives, including:
“We are honored to be named as the top training organization in business,” Heller said. “As Keller Williams continues to expand, we will bring our training programs to new regions. At our core, we’re an education-based, technology-driven company. And we’re committed to providing our associates with the best training programs to help them grow their individual businesses.”
Read more about Keller Williams and its commitment to training in the January/February 2015 issue of Training Magazine.
Keller Williams Surpasses 125,000 Associates Amid Record ExpansionStrong growth credited to industry's best business training and coaching
Keller Williams surpassed 125,000 sales associates recently, increasing its associate count by 17 percent since January.
Its increase in sales associates has proven good for sales too. The franchise's transactions are up 20 percent to nearly 400,000 units and sales volume has risen 26 percent to $100 billion. Its agents have earned $3 billion in gross commission income. Also, Keller Williams franchise owners have increased their profits by 37 percent.
"We're growing at six times the rate of the overall industry," says Chris Heller, CEO, Keller Williams. "We're focusing on innovation and providing top-notch real estate business training and coaching to our agents. It's the reason we're outpacing the market and providing more opportunities for our associates and their families."
Keller Williams, which is based in Austin, Texas, has a profit share and growth share program, which rewards sales associates who help the company grow. In 2014, the company gave back $98 million and has now surpassed $650 million in distributions since the program begun.
"With growth, we're even better positioned to reinvest in our people," says John Davis, president of Keller Williams. "We're currently innovating and supplementing our robust training programs with the latest technology solutions that will fuel the success of our agents tomorrow."
Source: Keller Williams
Keller Williams of Glendale, Burbank and La Canada like to do things a bit differently.
Every month a contracts class is hosted by one of the offices leading agents, Danny Hart.
"For new agents, this class is their first step into starting their own business, it is to get comfortable with the contracts, steps 2 and 3 is to practice writing them" Hart states. "For seasoned agents it gives them a refresher on the contracts, a new perspective. It is great for agents coming from other brokerages, because it introduces (and reminds) them to learn/know what our Brokers want to see."
"The goal of this class is to prepare our agents to be able to present offers that will not be countered... we want them to be 100% prepared."
"This is my second time taking this class, and it just gets better, because now it's REAL LIFE... I just opened escrow today on a property!"
- Samantha McLaughlin
1 Year with Keller Williams Glendale
"Danny is a great instructor, he really knows his stuff! I have been active in Real Estate from 2005-2009, and I just started back up in December of 2014, so this class is a great way to refresh my memory and to reassure me that I do know my contracts!"
- Olga Rodriquez
Keller Williams Burbank